Do you have a business with a message you want to share? If it’s an important message, it needs to get out there in a big way.
Video is a really powerful way to share your light, your personality, and showcase perfectly what you can offer the world. But it’s easy to get bogged down in the technical stuff, like video editing.
I started my business as a holistic and vegan nutritionist by publishing on YouTube in 2010. I’ve published over 700 videos in that time, and built up a loyal fanbase of over 35,000 subscribers (and that’s just on YouTube), and over 4.8 Million views.
I didn’t start out with 35,000 subscribers. I started out with 0. Everyone does. I remember when I first started, the people I looked up to had around 15,000 subscribers and I thought ‘wow, if I could ever get that big, that would be crazy!’ And you know what? I now have more subscribers than a lot of those people I admired have today.
The great news is – you can do this too. And you can look totally professional with minimal gear and time spent on editing.
I’ve heard time and again from newbie (or veteran) video creators who bought the fancy gear they thought they needed – only to realize later that it was a total waste of money.
There are some key pieces of gear, but more important that the gear itself is how you use it – even if you only have a smart phone!
From my experience, the skill that can take really average and boring videos to a professional level that maintains interest is editing.
The average attention span on YouTube is about 3 minutes, and you lose the majority of your viewers in the first 15 seconds. So if you ramble in your video, you lose people. Instead, if you plan for short, clean, cuts, when you splice those clips together, you’ll sound and look more professional – and keep your viewers’ interest!
Being able to edit also means you don’t have to memorize lines if you want to say something specific, which I find so difficult.
Editing allows you to:
- brand your videos with an intro and end card
- overlay text, photos, or videos playing in the frame
- add background music or a voiceover
- reduce the file size of your video so that it takes less time (and bandwidth!) to upload
You save time (by not having to send your videos to an editor and then wait for them to send them back), save money (because editors charge big bucks for their time), and build a strong connection by doing this work yourself.
But please – don’t be daunted by the idea of editing! It’s not as hard as you might imagine.
This is how I explained video editing to a friend to help her get over her fear of editing: Take your clips and smoosh them together.
What that means is: cross dissolve. Watch the tutorial video above to see how it’s done.
This tutorial is a preview of a video production and editing workshop that will take you from zero to being fully able to film, edit, and publish your own high-quality videos.
Video Production and Editing Workshop
If you have no idea how to get started, want to up your game, want to see exactly how to refine your process so that you don’t spend all your time or money buying gear and editing, click over to learn more.
“I was blown away by the amount of content contained in the video workshop, and the way Heather so wonderfully explains all the steps that you need to go through to produce your video. Her recommendations fit any budget and any skill level, so if you’re interested at all in using video in your business to promote it, to start a YouTube channel, I highly recommend it and say go for it!”
– Pamela Kesselring, Holistic Nutritionist and sewist