Video Production and Editing Workshop
Learn to easily shoot, edit and publish compelling videos with no prior experience.
Do you want to get your message out to the world in a more powerful way?
Video is one of the best ways to build a stronger connection with your online audience, enough that they feel like they know you.
A viewer once told me that she felt like she was sitting in my kitchen, sipping a glass of wine, and chatting about cooking with her best friend. Such a meaningful connection!
Since starting my own YouTube channel in 2010, I’ve created over 700 videos, which have gathered over 4.9 million views. It’s amazing to me that over 37,000 subscribers tune in weekly to see what I share about healthy vegan recipes and nutrition.
I also create videos that significantly increase the value of the online products and services I offer for my paid members’ programs, which are hosted privately on Vimeo in a membership site. Ebooks – and even print books – really don’t cut it anymore if you want to create significant income.
Video is the cornerstone of my marketing and business as a Registered Holistic Nutritionist, and it’s a benefit that sets me apart from so many other bloggers, online nutritionists and vegan chefs.
Now you can get in on the secrets and techniques I’ve learned over the years, so you can unleash the power of video for yourself.
If you have an important message to share or business to promote, but feel stuck not knowing how to film, edit, or publish your own videos (and can’t hire someone to do it for you), this is the step by step program that will finally get you in the game.
What you’ll learn:
Module 1: Production
There’s a lot more to this than buying a camera and hitting record. I’m going to tell you what gear is most important to shoot high quality videos, what gear is absolutely not necessary (like the fancy lighting set up in that photo) so you don’t waste your money, and also show you tips on how to set up and frame your shot, what to say and when, and how to plan your shots so that you can spend less time editing.
Module 2: Post-Production (Editing)
Learn how to edit quickly and painlessly to create professional and engaging videos. I’ll take you through the very basics of trimming and splicing together clips, show you the best value software to get, and share some of the more advanced tricks (like laying in extra audio tracks, overlaying text and video, creating intro and end cards) that will boost engagement and view time.
Module 3: Publishing
Understand the best practices for publishing on YouTube to help build your presence and a raving fan base—without trolls. I’ll share the best practices and secrets to boosting your visibility, and the most important metrics for showing up in searches. We’ll also cover how and why to post and host your videos in other places, like Facebook, Vimeo, and Amazon S3.
Bonus Module: Camera Presence & Engagement
Tips and tricks on how to be comfortable and charismatic on camera, and create engaging videos that people will actually watch. These are the secrets I’ve researched, honed, and practiced since starting my channel in 2010. This is what can make the difference between being just another video creator, and being someone people want to tell their friends about.
43 Video Tutorials
We’ll cover everything you need to know to start filming and sharing your message through videos, with the support and guidance of someone who’s been there and can show you the way, without spending all your time or a lot of money making it happen.
Checklists and Resources
Get one-page checklists and resource lists, with links to my recommendations for the best value gear, software, and apps. Plus the top things to remember when setting up to film.
Group to share progress
Private member’s group, where you’ll finally create and publish your content to a group of fellow video creators – rather than the whole world or just your family. You can also ask me and the group questions any time, day or night.
Member Success Stories
“She talks about everything, from how to set up, how to be prepared, how to do lighting, how to edit, the best programs to use, how to upload. Every single question I had was answered. Not only that, but it was really easy to follow, really accessible.”
– Tess Challis, author, vegan chef, wellness coach, and cooking instructor.
“I was blown away by the amount of content contained in the video workshop, and the way Heather so wonderfully explains all the steps that you need to go through to produce your video. Her recommendations fit any budget and any skill level, so if you’re interested at all in using video in your business to promote it, to start a YouTube channel, I highly recommend it and say go for it!”
– Pamela Kesselring, Holistic Nutritionist and sewist
“The product reviews and suggestions that you gave were really helpful, it saved me a lot of time, I would have been researching and researching that if not for your class. So, thank you so much! “
– Peg Haust-Arliss, Holistic Psychotherapist and Life Strategist
“I have never used a video camera or editing programs. Will I be able to do this all myself?”
You have no idea how capable you are of doing this. I’ll walk you through, step by step, all the information and techniques and equipment you need to create, edit, and publish videos. Even if you have never filmed anything before, even if you only plan to use your phone for filming, even if you don’t know how YouTube works – we’ll get you there. If you’re willing to put in some effort to get started, you’ll be surprised how easily you can put something together.
Questions about this workshop? Email me!
Download All Handouts + Videos
The MP4 files + PDF notes of the workshop are yours to download and keep forever!
You’ll be able to go through the materials as many times as you want, and your access to the members’ site doesn’t expire.
The program is set up to flow through all the information and videos over 3 months, but go at your own pace if you work faster or slower.
Who Should Join
- If you’re ready to connect with your audience in a deeper way.
- If you’ve tried filming but don’t like the way your videos come out.
- If you have an important message to share but your writing comes out sounding stiff.
- If you’ve posted some videos but aren’t getting views.
- If you don’t feel comfortable on camera.
- If you want to create videos but can’t afford to hire an editor.
I can’t wait to get you started sharing your message through videos, and I can’t wait to see where this takes you! Let’s get started…